Felipe Olivera Baptista, Lacoste’s Creative Director, was inspired by “a tennis match on the rooftop of the Villa Malaparte”.
Lacoste’s 2017 Spring/Summer Collection featured hoodies, sweaters, and various types of outerwear (from raincoats, anoraks, to long robes). Many models were seen pairing these tops with sweatpants - creating a comfortable yet stylish look. The Lacoste brand, originating from tennis and having a preppy vibe, seemed to take on a much more street oriented style for this show. One example being the all white Lacoste sneakers making an appearance with every male model, showing us that white shoes really do go with everything. In terms of color, navy blues, olive greens, and salmon oranges were seen multiple times throughout the show and added a little bit of pop to many of the outfits neutral colorways. In the end, Lacoste took a more casual approach for their 2017 Spring/Summer collection. Focusing on coziness and simplicity to create outfits that truly are worthy of the Villa Malaparte, all the while being ready for everyday wear on city streets.
Check out their collection below.