Felipe Olivera Baptista, Lacoste’s Creative Director, was inspired by “a tennis match on the rooftop of the Villa Malaparte”.
Lacoste’s 2017 Spring/Summer Collection featured hoodies, sweaters, and various types of outerwear (from raincoats, anoraks, and even long robes). Many models were seen pairing these tops with sweatpants creating a look centered around comfort. The Lacoste brand, originating from tennis and normally catering to a preppy vibe, seemed to take on a much more street oriented style for this show. One example is the appearance of the all white Lacoste sneakers on every male model. This shows us that white shoes really do go with everything. Color was also abundant with navy blues and olive greens in many of the outfits. The use of these color really added some pop to many of the outfits neutral colorways. Lacoste took a more casual approach for their 2017 Spring/Summer collection straying away from its usual preppy clothing. This time they focused on coziness and simplicity to create outfits that truly are worthy of the Villa Malaparte, all the while being ready for everyday wear on city streets.
Check out their collection below.
