Your first look at former Club Monaco designer Aaron Levine's new vision for the brand. Say good-bye to those tacky logos and hello to simple designs.
Abercrombie & Fitch first open it doors to the public in 1892 as an elite outfitter of sporting and excursion goods, particularly noted for its expensive shotguns, fishing rods, fishing boats, and tents. Since then, it has re-brand itself many times throughout the centuries to keep up with the trends, but this is by far the biggest re-brand the brand itself had ever done.
This week, the brand launches the entire collection, and you'll be surprised by the range of selections that look back over the company's 124 year history, incorporating the brand's outdoor, sporting goods heritage in pieces like nylon trenches, bomber jackets and paratroop silhouettes in dark green.
When I first heard of Abercrombie & Fitch launching their new collection, my middle school self was filled with excitement as the brand is THE brand when I was younger. I lived and breathe in Abercrombie & Fitch growing up and now to see it's new direction, I am happy to purchase a few items.
So, without further ado, check out Abercrombie & Fitch's Spring-Summer 2016 menswear collection below.